I led the concept and execution of a branded coffee cart activation in Madison Square Park, timed to reach a dense cluster of our largest ICP enterprise accounts in the surrounding office towers. The goal was straightforward: build brand awareness in a market that mattered.

Free coffee got people to the cart, but a custom scavenger hunt app is what kept them there — each stop had a QR code revealing a bit more about who we were, and finishing the hunt earned a custom plushie. It was a simple mechanic that did a lot of work, pulling in strong organic foot traffic throughout the day. Later that afternoon, we took the momentum further, hand-delivering swag bags to nearby customer accounts.