Hi, I'm Emily Roeder, a Creative Director and branding specialist who believes the best creative does more than look good. It makes you feel something, remember something, or see something differently.

I've spent my career bringing big ideas to life through brands, campaigns, and experiences that are thoughtful, strategic, and, whenever possible, a little unexpected. Along the way, I've shaped brands, led creative teams, and turned plenty of "what if we..." ideas into real things.

The plot twist? I'm a creative who really loves a good process. Left brain, meet right brain. 🤝

I've built creative systems that make the work run smoother, create more room for great ideas, and give talented people the space to do what they do best. The intersection of creativity and efficiency is my sweet spot.

I'm based in Salt Lake City with my husband, two awesome kids, a lovable dog, a very chill frog, and whatever furry, feathered, or scaly creature my kids convince me to bring home next.